PETA Mobile App

PETA’s mobile app gives supporters a fast, easy way to help animals anywhere, anytime. The app allows users to take action easily on hundreds of action alerts and earn points and badges. Actions include sending emails, contacting their representatives, making phone calls, and making personal pledges. For this redesign the focus was on an updated, modern, interface design that had improved usability. The new “completed” and “victory” overlays allowed users to quickly identify¬† which alerts they had already taken action on, and which action alerts had victories due to users actions. Overall the app now has a much sleeker and usable interface, and due to the redesign there was significant growth in users and donations.