PETA Kids

PETA Kids helps kids 12 and under learn about how to help animals. In 2023 PETA did a UX revamp of the outdated site. The goals of the project were to create a new section of the site that was just for parents, and to figure out how to easily help adults navigate to the new “For Parents” section, and also prevent young kids from accidentally navigating there. Through user research and following modern accessibility and usability standards, I was able to design a site that was both easily navigated by both adults and children.

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